Incentive Design

Bonus Kickers

The more your watch appreciates, the higher your royalty percentage. Five tiers from 15% to 45% -- designed to reward families for selling exceptional watches through W&F.

Tier Overview

Five tiers. Progressive rates.

15%

Base

Appreciation: $0 – $5,000

The starting tier. Every royalty begins here. For watches with modest appreciation, you earn 15% of the gain on every future sale.

Appreciation
$1,000
Your Royalty
$150
Appreciation
$2,500
Your Royalty
$375
Appreciation
$4,900
Your Royalty
$735
Example: A Tudor Black Bay bought for $3,500, resold for $5,200. Appreciation: $1,700. Your royalty: $255.
20%

Silver Kicker

Appreciation: $5,000 – $15,000

Once appreciation crosses $5,000, the rate jumps to 20%. This is where everyday luxury watches -- Rolex Datejusts, Omegas, Cartier Santos -- typically land after a few years of market movement.

Appreciation
$5,000
Your Royalty
$1,000
Appreciation
$8,000
Your Royalty
$1,600
Appreciation
$14,000
Your Royalty
$2,800
Example: A Rolex Datejust bought for $9,000, resold for $20,000. Appreciation: $11,000. Your royalty: $2,200.
28%

Gold Kicker

Appreciation: $15,000 – $50,000

The Gold Kicker is where the model becomes genuinely compelling. 28% of appreciation means you're earning real money on watches that the market loves -- discontinued Rolex references, Audemars Piguet Royal Oaks, popular Patek models.

Appreciation
$15,000
Your Royalty
$4,200
Appreciation
$25,000
Your Royalty
$7,000
Appreciation
$45,000
Your Royalty
$12,600
Example: An AP Royal Oak bought for $38,000, resold for $68,000. Appreciation: $30,000. Your royalty: $8,400.
35%

Platinum Kicker

Appreciation: $50,000 – $100,000

At 35%, the Platinum Kicker rewards families whose watches have experienced significant market appreciation. This tier typically captures high-demand references from Patek Philippe, rare Rolex sports models, and limited-edition pieces.

Appreciation
$50,000
Your Royalty
$17,500
Appreciation
$70,000
Your Royalty
$24,500
Appreciation
$95,000
Your Royalty
$33,250
Example: A Patek Nautilus bought for $35,000, resold for $110,000. Appreciation: $75,000. Your royalty: $26,250.
45%

Legacy Kicker

Appreciation: $100,000 – No cap

The highest tier. 45% of appreciation. Reserved for watches that have become cultural artifacts -- pieces that double, triple, or more in value. Richard Mille, grand complications, one-of-one pieces, and watches with extraordinary provenance.

Appreciation
$100,000
Your Royalty
$45,000
Appreciation
$250,000
Your Royalty
$112,500
Appreciation
$1,000,000
Your Royalty
$450,000
Example: A Richard Mille RM 27-04 bought for $970,000, resold for $1,850,000. Appreciation: $880,000. Your royalty: $396,000.
Design Philosophy

Why a progressive rate instead of a flat percentage?

Incentivize the best watches

Flat rates treat a $500 gain the same as a $500,000 gain. The kicker system rewards families who bring exceptional, high- appreciation watches to the platform. The watches that benefit most from W&F provenance are the ones that earn the most.

Reward long-term thinking

A watch that appreciates $100K+ didn't get there overnight. The Legacy Kicker rewards families whose watches have stood the test of time and market cycles. It aligns incentives with the kind of watches that make W&F valuable: rare, storied, and enduring.

Keep families in the ecosystem

When a Patek Nautilus appreciates $93,000 and you earn 45% of that as a royalty, there's a powerful reason to sell through W&F instead of going to a dealer or Chrono24. The kicker makes W&F the only platform where the upside gets better as the watch gets more valuable.

Projected Earnings

What your royalties could look like.

Projected royalty earnings for the most recent seller (no chain decay) based on total appreciation. These are single-sale royalties. Watches that sell multiple times earn royalties at each sale.

Total AppreciationTierRateYour Royalty
$1,000Base15%$150
$3,000Base15%$450
$5,000Silver Kicker20%$1,000
$10,000Silver Kicker20%$2,000
$15,000Gold Kicker28%$4,200
$25,000Gold Kicker28%$7,000
$50,000Platinum Kicker35%$17,500
$75,000Platinum Kicker35%$26,250
$100,000Legacy Kicker45%$45,000
$250,000Legacy Kicker45%$112,500
$500,000Legacy Kicker45%$225,000
$1,000,000Legacy Kicker45%$450,000

All figures assume the most recent seller position (no chain decay). Earlier families in the chain receive their royalty multiplied by 0.85 per link back.

Kicker vs. Flat Rate

How much more you earn with the kicker system.

If W&F used a flat 15% rate for all appreciation, high-value watches would be dramatically undercompensated. Here's the difference.

Rolex Daytona

Silver Kicker
Appreciation: $12,000
Flat 15%
$1,800
W&F Kicker
$2,400
+33%

AP Royal Oak

Gold Kicker
Appreciation: $30,000
Flat 15%
$4,500
W&F Kicker
$8,400
+87%

Patek Nautilus

Legacy Kicker
Appreciation: $93,000
Flat 15%
$13,950
W&F Kicker
$41,850
+200%

Richard Mille RM 27-04

Legacy Kicker
Appreciation: $880,000
Flat 15%
$132,000
W&F Kicker
$396,000
+200%

The higher the appreciation, the bigger the kicker.

List your watch on W&F and let the kicker system work in your favor.

List a WatchFull Royalty Deep Dive