Every watch should carry
its family story.
Watches & Family was founded in 2024 with a simple but radical idea: the heirloom watch experience shouldn't be reserved for people who can afford a $50,000 Patek Philippe. Every family has stories worth telling. Every watch can carry them.
Democratize the heirloom watch experience.
We built W&F to give every watch collector — not just the ultra-wealthy — a way to attach real provenance to their timepieces. When you list a watch with us, it doesn't just get a price tag. It gets a permanent digital passport, a family story, and a place in a chain of ownership that rewards everyone who contributed to its journey.
Every family benefits from the value they helped build.
Patek Philippe's legendary tagline — “You never actually own a Patek Philippe, you merely look after it for the next generation” — captures a truth about watches that extends far beyond their brand. We believe this philosophy applies to a $2,000 Omega just as much as a $200,000 Nautilus. Our royalty model ensures that when a watch appreciates, every family in the chain shares in the upside.
Core principles.
Provenance Over Price
A watch with a story is worth more than a watch without one. We built an entire platform around that conviction.
Families Earn Forever
When a watch appreciates, every family who ever loved it shares in the upside. Not once — forever. This is our royalty model, and it changes everything.
Democratize the Heirloom
Patek Philippe tells you that you never actually own a Patek. We agree with the philosophy — but not the $50K+ price gate. Every watch deserves a family legacy.
Transparency by Default
Every watch on W&F carries a unique digital passport. Full provenance chain, verified ownership, authenticated condition. No black boxes.
Built by people who get it.
We are a team of watch collectors, technologists, and family-first entrepreneurs based in Los Angeles. We didn't start W&F because we saw a market gap. We started it because we lived the gap.
Lifelong collectors who understand that a watch is more than metal and glass — it is a vessel for memory. Our team has collectively handled over 10,000 timepieces across every major brand.
Engineers who built systems at scale before turning their attention to luxury provenance. We bring the rigor of enterprise infrastructure to the intimacy of family storytelling.
Founders who have passed watches to their children and received watches from their parents. We built W&F because this experience changed us, and we believe it should be available to everyone.
Los Angeles, California
Our home base is in LA, but our marketplace is global. Families from over 40 countries have listed watches on W&F. The stories are local. The platform is everywhere.