Privacy Policy

Watches & Family (“W&F,” “we,” “us,” or “our”) operates the watchesandfamily.com platform. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services.

1. Information We Collect

Account information. When you create an account, we collect your name, email address, phone number, and mailing address. If you are a seller, we also collect payment and banking details necessary to process transactions.

Watch and provenance data. When you list a watch, we collect details about the timepiece (brand, model, reference number, condition, photos) and the provenance story you choose to share. This information becomes part of the watch's permanent digital passport.

Usage data. We automatically collect information about how you interact with our platform, including pages visited, features used, search queries, IP address, browser type, and device information.

Communications. When you contact us or participate in support conversations, we retain the content of those communications.

2. How We Use Your Information

• To operate, maintain, and improve the W&F platform
• To process transactions, calculate royalties, and distribute payments
• To verify watch authenticity and maintain provenance records
• To communicate with you about your account, transactions, and platform updates
• To enforce our Terms of Service and prevent fraud
• To analyze usage patterns and improve the user experience
• To comply with legal obligations

3. How We Share Your Information

Provenance chain. When you list or sell a watch, your family name and provenance story are shared publicly as part of the watch's digital passport. This is core to how W&F works — stories travel with watches.

Service providers. We share information with third-party vendors who help us operate the platform (payment processing, cloud hosting, analytics, customer support). These vendors are contractually bound to use your data only for the services they provide to us.

Legal requirements. We may disclose your information if required by law, regulation, legal process, or government request.

We do not sell your personal information to third parties.

4. Cookies

We use cookies and similar technologies to keep you logged in, remember your preferences, and understand how you use the platform. For details, see our Cookie Policy.

5. Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, access controls, and regular security audits. No system is perfectly secure, and we cannot guarantee the absolute security of your data, but we take reasonable steps to protect it.

6. Data Retention

We retain your account information for as long as your account is active or as needed to provide you services. Provenance data associated with watches is retained permanently — this is a feature, not a limitation. Transaction records are retained as required by tax and financial regulations. You may request deletion of your account data by contacting us, though provenance records tied to watches that have been sold cannot be removed.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your data (subject to provenance record retention)
• Object to or restrict certain processing activities
• Export your data in a portable format
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@watchesandfamily.com.

8. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice on our platform. Continued use of W&F after changes take effect constitutes acceptance of the updated policy.