Press

W&F in the news.

From fundraising milestones to the watch industry's reaction to perpetual royalties, here's what they're saying about Watches & Family.

TechCrunchMarch 12, 2026

Watches & Family Raises $18M Series A to Build the 'Royalty Layer' for Luxury Resale

The LA-based startup is betting that families — not algorithms — are the missing provenance layer in the $30B secondary watch market.

HodinkeeFebruary 28, 2026

Inside the Platform That Pays You Every Time Your Old Watch Changes Hands

W&F's tiered royalty model is unlike anything we've seen in the watch world — and it's attracting collectors who never thought of themselves as investors.

ForbesJanuary 15, 2026

From John Mayer to Your Neighbor: How Watches & Family Turned Celebrity Collections Into a Movement

The platform's Featured Collectors program has onboarded high-profile watch enthusiasts whose provenance stories are driving six-figure sales.

BloombergDecember 4, 2025

The Watch Market's Next Disruption Won't Come From a Brand — It'll Come From Families

A startup called Watches & Family is quietly reshaping how secondary market value accrues, shifting power from dealers to the families who built the watch's story.

CNBCNovember 18, 2025

Where Luxury Meets Smart Contracts: Watches & Family Brings Perpetual Royalties to Timepieces

The company's blockchain-backed provenance chain ensures that every family in a watch's history earns a share of future appreciation — automatically.

For Journalists

Need assets or a quote?

Our press kit includes logos, founder bios, product screenshots, and key metrics. Reach out and we'll get you what you need within 24 hours.

Request Press Kit